VISION
Leading poultry and agribusiness with excellence at the core.
MISSION
To deliver high-quality poultry and agribusiness solutions through efficient operations, innovation and ethical practices.
Understand the customer's value
Harvesting Quality, Nurturing Health – Ghana’s Trusted Source for Farm-Fresh Eggs and Passion Fruits
Feed Quality and Nutrition
Why it matters: Feed impacts meat/egg quality, taste, and nutrition. Poor feed = poor product.
What you should do: Use balanced, high-quality feed free from harmful additives or mold.
Biosecurity and Disease Control
Why it matters: Customers demand healthy, safe poultry. A single outbreak (e.g. Newcastle disease) can destroy trust and market reputation.
What you should do: Enforce strict hygiene, vaccination, and controlled access to the farm.
Animal Welfare and Living Conditions
Why it matters: Consumers, especially health-conscious and ethical buyers, care about humane treatment.
What you should do: Provide proper ventilation, space, clean water, and stress-free environments.
Product Freshness and Hygiene in Processing
Why it matters: Buyers want fresh eggs and fruits handled in hygienic, modern conditions. Spoilage and contamination lead to customer loss.
What you should do: Invest in clean processing, cold chain logistics, and regular inspections.
Traceability and Transparency
Why it matters: Customers value knowing where their food comes from — especially in urban and export markets.
What you should do: Maintain records of health, feed, and farm conditions; label products with source info.
